Dealership “Ceramic Coating” vs. Real Protection
Why certified installation with GYEON is the only coating that counts
We’ve all seen it. You’re at the dealership, just about to sign paperwork, and someone slides in with one last upsell:“Would you like to add ceramic coating? We can roll it into your financing.”
It sounds convenient. One more box checked, right? Unfortunately, what you are paying for at the dealership is usually a watered-down version of absolute ceramic protection, applied quickly without proper preparation, and with zero long-term durability. In most cases, it is nothing more than an overpriced sealant dressed up with a ceramic buzzword.
At Urban Werks, we install true ceramic coatings using GYEON’s professional-grade lineup—products that are lab-tested, chemically bonded, and installed only after thorough surface preparation. The difference is not subtle. It is everything.
Dealership Coatings Lack Prep, Process, and Performance
Most dealership coatings are installed in under an hour, often by staff who are not trained in surface correction or the removal of contaminants. These coatings are typically applied directly over swirl marks, unwashed panels, and sometimes even transport film. There is no clay bar. No polishing. No inspection lighting.
Without proper preparation, even the best ceramic coating will fail. In the case of dealership options, the product itself is often a low-grade spray sealant labeled as "ceramic" because it contains trace amounts of silicon dioxide (SiO₂).
The result? A product that offers little hydrophobic performance, minimal chemical resistance, and breaks down in months, not years.
What You Get from a Certified GYEON Installer
At Urban Werks, we start every ceramic coating with a proper foundation. This includes a thorough chemical decontamination wash, clay bar treatment, and paint correction as needed. Once the surface is clean and leveled, we apply GYEON Q² Flash EVO or GYEON Q² Infinite, depending on the client's goals and vehicle type.
These coatings chemically bond to the clear coat, offering real-world durability—anywhere from three to over five years of protection. They resist UV, chemicals, bird droppings, water spotting, and oxidation while maintaining a high-gloss, slick finish that makes washing easier and more effective.
You are not just getting a product. You are getting a certified process, backed by years of experience and results you can see after every wash.
The Cost of Convenience
Dealership coatings often cost just as much as what we offer (sometimes more) because the price is hidden inside your monthly payments. When clients later realize the coating has failed, they are left with limited support, no warranty accountability, and paint that still needs correction or protection.
In contrast, our clients know what they are getting—transparent service. Proven products. And a finish that holds up in real driving conditions.
Protecting your vehicle is a wise decision. Letting a dealership rush it is not.
Urban Werks | Lancaster, Pennsylvania
Precision. Protection. Passion.
